It is useful to look at a new app as a new business. After all they cost money to set up and run and usually you want make some kind of return on the investment. Therefore, like a business, your app will need its own brand. If you already have a brand in place, the app will likely draw heavily from your current brand. If you don't have one, then one needs to be put in place.
Due to the nature of apps and the unique ways in which users interact with them via touch and voice, this can often influence how the brand is approached. The app's tone of voice is defined as part of the branding process.
The design team at Compsoft Creative have years of app design and branding experience for startups and blue chip companies alike. We will work closely with you and your design team to produce a brand and tone of voice which best represents your app and your business.