Website CMS

With Google facilitating 90% of online search enquiries in the UK, your website needs to be set up to capitalise on Google's ranking system in order to stand out in the organic listings and, once a viewer is on the site, have the right kind of valuable and up-to-date content to keep them engaged.

Using a quality website CMS (Content Management System) will give you total control over the contents of your website and provide you with many features:

• create up to the minute news articles;
• add product pages as and when they are needed;
• create landing pages unique to the search term;
• and include customer testimonials.

Control over these pages enables the website CMS owner to enhance the customer experience, improving the website's ranking in the organic listings and expanding the exposure of the business across the internet, increasing the opportunity to attract new customers.

The Compsoft website, for example, has a website CMS that allows the marketing team here to add a new page, creating a unique title, adding meta tags for keywords and a description, adding and formating text (including the font controls you would use in Microsoft Word) and publish, deactivate or delete the page. Please click on the image to find out more.

A website CMS can be adapted to your unique needs. One Compsoft and Bluesulphur customer required the ability to add new properties to their website and illustrate the location of each of these to prospective customers.

This was accomplished by integrating the Google Maps solution into the content management system and was enhanced with postcode recognition software to make the adding of unique properties more reliable (minimising risk of data error).

Inserting images can be straight forward too, including the use of Alt tags for web users that are visually impaired.

Google is a service provider and strives for satisfaction through delivering quality results to every search enquiry (some 150 million queries per day!). To ensure that your website is favoured by Google, it is invaluable to have a CMS mechanism in place that gives you complete control of the content and a structure that the automated systems can 'read' and register.

If you are thinking about redeveloping your website to include a website CMS please contact us for further information.

Compsoft plc, based in Alton, Hampshire, is a leading website and bespoke software developer using a range of development tools including Microsoft's .Net framework. This expertise has led to Compsoft being awarded Microsoft Gold Certified Partner, Microsoft's highest level of recognition.